The Art of the Facebook Page Design
Everyday more and more businesses around the world are creating presences on Facebook.
Some companies opt to bring users directly to the page wall or other tabs (e.g. info, photos, RSS/blog, discussions and links) and use product images or company logos instead of more elaborate landing pages.
Regardless of where a user lands when they first arrive, something needs to capture their attention.
As we’ll see in the examples of pages from the 50 Top Facebook Pages of Brand’s Worldwide represented below, some pages may come right out and ask for the “like”, some may have a variation on the call to action with a contest, gift, upload, sign-up now, or shop now type message. Some may appeal to emotions. Some will be memorable. And some, quickly forgotten.
In truth, Facebook is about more than the ongoing interaction between businesses and users via status updates. We believe it’s also about the art and design of engagement and a vital new component to the corporate brand identity—the Facebook page design.
Coca-Cola
Total Fans 22, 113, 350 | Food and Drink | United States
Starbucks
Total Fans 19, 386, 229 | Restaurant | United States
Oreo
Total Fans 16, 509, 052 | Food and Drink | United States
Red Bull
Total Fans 15, 002, 570 | Food and Drink | Austria
Skittles
Total Fans 14, 903, 838 | Food and Drink| United States
Converse All Star
Total Fans 12, 522, 419 | Fashion | United States
Victoria’s Secret
Total Fans 11, 273, 214 | Fashion | United States
Converse
Total Fans 10, 903, 272 | Fashion | United States
Windows Live Messenger
Total Fans 9, 555, 443 | Technology | United States
Pringles
Total Fans 8, 902, 303 | Food and Drink | United States
PlayStation
Total Fans 8, 328, 915 | Technology | Japan
Monster Energy
Total Fans 8, 264, 999 | Food and Drink | United States
Zara
Total Fans 7, 907, 457 | Fashion | Spain
Victoria’s Secret Pink
Total Fans 7, 861, 520 | Fashion | United States
Dr. Pepper
Total Fans 7, 730, 330 | Food and Drink | United States
Nutella
Total Fans 7, 482, 885 | Food and Drink | Italy
Ferrero Rocher
Total Fans 7, 464, 229 | Food and Drink | Italy
Starburst
Total Fans 7, 428, 300 | Food and Drink | United States
Disneyland
Total Fans 7, 227, 700 | Attraction | United States
McDonald’s
Total Fans 7, 015, 657 | Restaurant | United States
Adidas Originals
Total Fans 6, 983, 666| Sports | Germany
Reese’s
Total Fans 6, 446, 255 | Food and Drink | United States
Xbox
Total Fans 6, 216, 176 | Technology | United States
H&M
Total Fans 6, 111, 927 | Fashion| Sweden
Starbucks Frappucino
Total Fans 5, 632, 778 | Food and Drink | United States
Google Chrome
Total Fans 5, 452, 638 | Technology | United States
Taco Bell
Total Fans 5, 398, 834 | Restaurant | United States
Walt Disney World
Total Fans 5, 224, 835 | Attraction | United States
BlackBerry
Total Fans 5, 196, 258 | Technology | Canada
Picnik
Total Fans 4, 680, 341 | Technology | United States
SUBWAY
Total Fans 4, 663, 512 | Restaurant | United States
Nike Football
Total Fans 4, 622, 955 | Sports | United States
Lacoste
Total Fans 4, 493, 274 | Fashion | France
BMW
Total Fans 4, 429, 660 | Automotive | Germany
Hollister Co
Total Fans 4, 178, 668 | Fashion | United States
Mountain Dew
Total Fans 4, 127, 589 | Food and Drink | United States
Burberry
Total Fans 4, 024, 562 | Fashion | United States
5 Gum
Total Fans 4, 021, 548 | Food and Drink | United States
Forever 21
Total Fans 3, 972, 013 | Fashion | United States
Buffalo Wild Wings
Total Fans 3, 864, 310 | Restaurant | United States
Nike
Total Fans 3, 826, 717 | Sports | United States
Target
Total Fans 3, 816, 027 | Retail | United States
Chik-fil-A
Total Fans 3, 719, 656 | Restaurant | United States
Puma
Total Fans 3, 715, 460 | Sports | Germany
American Eagle Outfitters
Total Fans 3, 689, 587 | Fashion | United States
Subway
Total Fans 3, 679, 491 | Restaurant | United States
Gucci
Total Fans 3, 659, 709 | Fashion | Italy
Sony Ericcson
Total Fans 3, 656, 301 | Technology | Sweden
Abercrombie & Fitch
Total Fans 3, 653, 314 | Fashion | United States
Aéropostale
Total Fans 3, 604, 929 | Fashion | United States
Written and compiled exclusively for Webdesigner Depot by Debbie Hemley. Debbie is a blogger and social media aficionado. She works with businesses to develop content and social media strategies. Read her blog posts on All the News and follow her on Twitter
Have you been creating Facebook pages for your clients? What have your design experiences been like?
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Google Weddings Helps You Plan and Share Your Big Day
When Should you Tweet?
If you are on Twitter for fun and tweet only to connect with your friends, please skip this.
Let’s say you want to find out the best time to write a tweet such that it gets read by a maximum number of your followers on Twitter who in-turn may decide to retweet it to further help spread the word?
There are two approaches to this problem. For instance, you may find the time period when your followers are least active on Twitter and avoid tweeting during that time. This increases the likelihood of them noticing your tweets.
Timely is however a more innovative solution to finding the perfect time for tweeting. The app analyzes your last 200 tweets and then shortlists the ones that have been retweeted. The more retweets you get in a particular time bucket, the more you should try to tweet in that bucket.
Just enter your Twitter handle in the Timely box to find your perfect time.
Also, there can’t be a standard time that works for all Twitter accounts because it mostly depends on your followers as well as their location. If you are based in U.S. but a majority of your followers are in India, your tweets will probably perform better if you tweet according to the Indian time zone.
Related: Twitter Guide
‘ + google_ads[i].line1 + ‘‘ + google_ads[i].visible_url + ‘
‘ + google_ads[i].line2 + ‘ ‘ + google_ads[i].line3 + ‘ ‘; if (i ‘; } u = ‘Ads by Google ‘ + u + ‘‘; } google_adnum = google_adnum + google_ads.length; document.write(u); return; } google_ad_client=’pub-3152670624293746′;google_ad_output = ‘js’;google_ad_type = ‘text’;google_feedback = ‘on’;google_language = ‘en’;google_encoding = ‘utf8′; google_max_num_ads = ’2′; google_ad_channel=’4355338828′;google_skip=google_adnum;
Reposted from Labnol.org Timely is a great service for tweeting to your followers.
How to Run a Concepting Workshop
Awhile back I wrote a post about how to run a workshop, in the general sense. I thought that I would write out the steps for a concepting workshop in particular. Concepting workshops are ones that we do a lot at Adaptive Path. They are great for when you need to generate a lot of ideas around an issue in a short amount of time. They can be done with large or small groups, with designers, developers, and managers.
1. Create the agenda for the day. Determine what it is you will be sketching and what your goal is for the end of the session. For a full day workshop, say from 10-4, plan on 20 minutes of sketching, then 30-40 minutes to discuss what was created. You might have four sketching heats in a day, each focused on a different topic or nuance of the issue. Be sure to include a hour for lunch and a break in the morning and afternoon, as people do get tired.
2. Gather your materials. You are going to need lots of Sharpies or markers, drafting dots or tape to hang the sketches up, sticky notes, and the paper to draw on. Give participants options with different colors and sizes of markers and different color sticky notes.
3. Use a Sketch Sheet. I’ve found that having stacks of Sketch Sheets (PDF: 12 KB) work really well. They are a half-sheets of paper, so they aren’t as intimidating as full sheets. They include room for the sketch as well as a description (in words) of what it does and what it’s like. This is very helpful since sometimes it’s hard to tell what is going on in a quick sketch. You can certainly use blank paper for sketching too. Just be sure to always have participants title their sketches. It helps to focus the sketch and remember it later.
4. Capture the discussion on the board with the stickies. After everyone sketches, have them paste their sketches up on the wall. As a group go through and talk about them. Capture the discussion on sticky notes as you talk. You’ll want to include things like descriptions for how the sketch works and additional ideas or concerns that are raised in the discussion.
5. Review and refine after the workshop. Once the workshop is over, the real work for you begins. You’ll want to review all of the sketches and refine or redraw the most promising. Duplicate ideas can be redrawn into a single representation. You might also want to work in ideas from the conversation to strengthen the sketch.
6. Create a concept book. Not all of the sketches you produce in the workshop will make it into your design. But you don’t want to lose the good ideas that were generated. Document all the sketches that were created in a concept book. Scan in the sketches and then add annotations to explain what is happening. This provides a great resource that you can refer to later.
This entry was posted on Thursday, February 3rd, 2011 at 3:55 pm and is filed under Methods, Tips & Tricks. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.
Exercise reverses brain volume loss in the elderly
Activity helps protect the brain from the strains of aging. Several different forms of mental exertion seem to provide a bit of reserve that helps hold off the forgetfulness that frequently appears in the elderly, and may limit the impact of age-related dementia. But a study released by PNAS today suggests that it’s not just mental activity; physical exercise helps protect the brains of the elderly as well, and can even reverse some of the indications of aging.
The study involved a cohort of 120 older adults who were randomized into two groups: one that went on a program of three moderate-intensity aerobic workouts a week, and a second that spent an equal time doing stretching and toning exercises. Obviously, this sort of thing is difficult to do a double-blind study with—the participants presumably are aware of what their bodies are doing—but the researchers apparently kept themselves blinded to who did what when performing their analysis. MRI and memory tests were performed at the start, six months in, and when the program wrapped up after a year.
Over the course of the year, the control group that performed stretching exercises saw a small, 1.4 percent decline in the volume of the hippocampus, a brain region associated with memory. The exercising elderly, in contrast, saw the volume increase by a bit over two percent. The changes were specific to the anterior end of this structure, and weren’t apparent in other areas of the brain, like the thalamus. The magnitude of the volume changes also correlated with the improvements in fitness, as measured by the change in VO2max. Exercisers also had higher levels of a brain growth factor called BDNF at the end of the year.
The good news for stretchers is that their volume loss didn’t seem to cause problems for spatial memory; both the experimental and control groups saw their performance on the memory test improve over the course of the year. Within the group doing aerobic exercise, memory test performance and hippocampal volume changes did correlate, but given the results for those doing non-aerobic exercise, it’s tough to ascribe too much importance to this finding.
The authors point out that exercise is a pretty cheap and easy-to-implement intervention, and we’ve got a growing population of people who could benefit from it. But they don’t even discuss the possible parallels between this finding and those that suggest that mental activity can protect against the impact of aging. It’s possible that the walking exercises pushed the spatial memory system more than the stretching did. Or, exercise may have simply increased the blood flow to the brain more generally, and acted a bit like neural activity in that regard. It would be nice to see these addressed in a future publication.
PNAS, 2011. DOI: 10.1073/pnas.1015950108 (About DOIs).



















































If you are on Twitter for fun and tweet only to connect with your friends, please skip this. 
